The Law Firm Marketing Minute

Google’s Latest AI Breakthrough: What You Need to Know

Spotlight Branding Episode 839

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🧠 Google has made a game-changing leap with its newest AI update, and it’s redefining how search works. This episode unpacks what this breakthrough means for lawyers, how it impacts client acquisition, and why understanding it is essential for staying competitive.

📌 Key Takeaways:

  • How Google's AI is reshaping the search landscape and your firm's visibility.
  • The shift from traditional search to direct AI-generated answers—and what it means for you.
  • Practical steps to adapt your marketing strategy to this new reality.

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