The Law Firm Marketing Minute
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The Law Firm Marketing Minute
What's Worse For Small Law Firms: Bad Content or No Content?
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✨ Small law firms often face a tough decision: is it worse to stay silent online or to share generic, uninspired content? Smike, Eddie, and John break down this dilemma, exploring how consistency, value, and professionalism can make or break your digital marketing strategy. Discover actionable tips to refine your approach and avoid common pitfalls.
📌 Key Takeaways:
- Generic content can waste your time and money without achieving results.
- Inconsistency in your marketing efforts might harm your reputation more than having no content.
- Creating a rhythm and refining your content can lead to long-term growth and better engagement.
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I've had people. They said should I put this on my website, should I put this on social media and you can insert whatever craziness that we've had. I always ask there's two things that you should ask yourself before you post something. Number one is it valuable? Does someone want to hear it? And number two does it make you look professional? If it answers, both of those wickets fire in the hole. I mean there's nothing. There's really nothing can go wrong with that value and professionalism what's worse?
Speaker 2:here's a. Here's a final question. To wrap things up, I've got a bold, edgy question given to me by my producer. I am ready for this. What's worse? Not having a email or social media presence at all, or having an email and social media presence but only having generic content like very, very generic content?
Speaker 3:I would say having generic content only because you're wasting your time and money for me, it hinges on how often are you still sending out those emails and posting those things?
Speaker 1:I wasn't aware we were getting follow-up questions. I didn't know that.
Speaker 2:He's taking it at a whole new level.
Speaker 3:I took it at face value. I think. For me it's more about frequency. Frequency, right, like if you're going to send an email newsletter or post very sporadically on social media, that's worse than not having one at all, because the inconsistency doesn't do anything for you.
Speaker 2:It's basically as if you don't have one to begin with.
Speaker 3:Right, it's like you know it's like you know, buying a gym membership but only going like once month, you're not going to see any results from that. So for me that's what's worse. Something consistent is still better than nothing, because at least if you have the rhythm and the process down, you have a ton of opportunity to refine the kinds of content that you're putting out and find where the value is.
Speaker 2:Thanks for listening to today's preview from this week's episode. If you had any thoughts on it, please leave us a review. We would greatly appreciate it. Don't forget if you love your lawyer friends, let them know about the Law Firm Marketing Minute. We'll see you tomorrow.