The Law Firm Marketing Minute
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The Law Firm Marketing Minute
A Fresh Breath of Perspective on Social Media
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🌟 Feeling overwhelmed by social media? In this episode, Smike, Eddie, and John deliver a much-needed breath of fresh perspective on how lawyers can approach social media without stress or burnout. Instead of chasing followers, the conversation focuses on where your energy really matters and how to keep a strong, credible presence that works for your firm.
📌 Key Takeaways:
- You don’t need to grow an audience to make social media work for you.
- Why being visible on major platforms is more important than being everywhere.
- How to simplify your social strategy to maintain relevance without overwhelm.
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Instagram or TikTok
Which channel should I be on? And, honestly, the truth of the matter is the major ones, all the major ones Facebook, instagram, linkedin. Definitely TikTok's a good place to be as well, although right now they're talking about a man again. So I mean, even if TikTok's not there, it's going to be something else. And X is another good one.
Speaker 1:But you have all these platforms that you don't have to worry about growing your audience on these platforms and I think that's probably where a lot of the analysis paralysis comes from is they're like well, that's five different platforms right there. What's it? Facebook, instagram, linkedin, tiktok yes, I'm a math guy right, that's five platforms right there. So that's five different strategies I got to come up with in order to grow my audience, and that's not the case. You don't need to grow your audience. It's more of a hey, if they're going to find you through some other means, or if they're going to get referred to you, they're going to probably check social media. That's just, we live in a digital age. As much as they would your website, yeah, or they'll go to your website and see your links to your social media. Those two things are going to go check you out, yeah. So I mean you just want to be there and you want to be active enough to where they can be like okay, yeah, this person is still in business and also you're providing valuable content. So I mean, social media is just a great way to. I mean, that's where they are, that's where your audience is.
Speaker 1:You know, regardless, if they need a personal injury or divorce attorney right now or not. What's that? Why'd you just look at me? For both of those, I think we know why. Um, but regardless if they need it right now or not, it doesn't matter, as long as you have the content up there when they do need to. That's where we're going to go. Thanks for listening to today's preview from this week's episode. If you had any thoughts on it, please leave us a review. We would greatly appreciate it. And don't forget if you love your lawyer friends, let them know about the Law Firm Marketing Minute. We'll see you tomorrow.