The Law Firm Marketing Minute
The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
If you get any value out of today's episode, we simply ask that you share it with a friend!
Thanks for listening!
The Law Firm Marketing Minute
Lawyers Are Artists, Just Not In This Way
Did you like this episode? Dislike it?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
🎯 Marketing is an art form, and while lawyers are artists in the courtroom, that creativity doesn’t always translate to effective branding. In this episode, Smike, Sarah, and Megan dive into why DIY marketing often leads to missed opportunities and how trusting the right experts can elevate your law firm’s success. Don’t let ego stand in the way of your masterpiece!
📌 Key Takeaways:
- Why marketing requires a unique skill set that most lawyers don’t have.
- How to collaborate with experts while staying authentic to your brand.
- The dangers of DIY marketing and how it can hurt your bottom line.
📆 Book a Strategy Session Here!
☝️Share your insight, support a cause. Take the survey here:
2025 Legal Marketing Trends Report Survey
📱You can check out the video component by following us here on
Instagram or TikTok
Listen, lawyers are great people but they do have an ego at times. Everyone does.
Speaker 1:but Don't we all?
Speaker 2:yeah. I would say, though, that I'm not a lawyer, so I can go to court and represent myself and I can do the research and I can go and argue my case. Now, if I was convicted of something serious, I may want to get a lawyer. I'm not going to try to do it myself. But, quite frankly, I'm the kind of person that, even if I got a speeding ticket, I'm getting a lawyer I'm not gonna try to do anything myself.
Speaker 2:I'll leave it to the expert, and that's sort of my feeling when it comes there's a lot of marketing that you can research and try to do your own and an expert can help you. Even do those things on your own, and I would.
Speaker 2:I would just consult an expert anyway, get those things maybe even planned and sorted and then you can take some of them yourself to do um, but I would get with an expert yeah, and I'll get a little woo for just a minute, because it's kind of like, let, let me relate it right?
Speaker 1:You're going to not go tell a potential client that they can do this case themselves, are you?
Speaker 1:So let me break it down Like you're a lawyer and practicing law is a form of art, just like marketing is. Marketing yourself is a form of art. And what's great about let's just use Spotlight Branding as instance, because that's what we do every day is that we have writers in-house who know the technical skills of communicating in a certain way to represent their clients, just like lawyers represent their clients, and so it's a form of art, and I think that you should leave the skill set to the artist out there. Thanks for listening to today's preview from this week's episode. If you had any thoughts on it, please leave us a review. We would greatly appreciate it. Don't forget if you love your lawyer friends, let them know about the Law Firm Marketing Minute. We'll see you tomorrow.