The Law Firm Marketing Minute
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The Law Firm Marketing Minute
Law Firm Goals Are Dead Without This Strategy
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🚀 Your Firm’s 2024 Game-Changer
🔥 Without the right strategy, your law firm’s goals might as well be wishful thinking. In this episode, Smike, Sarah, and Megan break down the power of SMART objectives and how to reverse-engineer your success for 2024. From crafting realistic goals to breaking them into actionable steps, this is the blueprint every lawyer needs for a productive new year.
📌 Key Takeaways:
- Why most law firm goals fail and how SMART goals solve that.
- The magic of reverse-engineering your year into bite-sized wins.
- How to get crystal clear on your quarterly, monthly, and weekly targets.
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okay, how do I know if a is already off track and b is not?
Speaker 2:or well, the first thing to start with with any marketing plan, or any plan in general, is the objective. What are we trying? To achieve yeah because then that needs to sort of look back around to did we achieve it? And then not you know. Then you can tell if the plan has been successful or not. So I had a professor at university who every time you asked a question he would shout what?
Speaker 2:is the objective, and it was drilled into our brain that every plan, every start needs to start with an object, an objective, a smart objective, of course smart, and we can what's smart stanford for those that specific measurable actionable. What's the r realistic?
Speaker 1:realistic, and timely, and then timely, of course, yeah realistic, the r kid.
Speaker 2:It's like realistic or relative, yeah, relative to what you're doing.
Speaker 3:So yeah, yeah, I think that's huge. I love that you had a professor that used to like yell at, because that's great. I would. I wish you would just yell it in my office every day, but I do think it's kind of like start from the end. We talk about that and you. You know Mark, our owner is, he's hardcore about some like reverse engineering, but I'm always very much like hey, start at the end, what do you want, what's the objective? But then breaking you down into like bite-sized pieces.
Speaker 3:Right and and you know, right now is the best time to do that, because there's about to be a new year that starts, and so it's a matter of like okay, what do you want at the end of next year? All right, what do you want each quarter? What does that look like monthly? What does that look like weekly? So I'm very much the kind All right, objected for sure, and then break it down into bite-sized pieces, absolutely yeah.
Speaker 1:Thanks for listening to today's preview from this week's episode. If you had any thoughts on it, please leave us a review. We would greatly appreciate it. Don't forget if you love your lawyer friends, let them know about the Law Firm Marketing Minute. We'll see you tomorrow.